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PLENARY SESSIONS Download the PDF

MONDAY, July 13

Go to Wednesday - July 15     Go to Friday - July 17   
      
7:30 Registration
 
8:30 Opening Remarks
 
8:50 Healthy Food, Farms, and Agriculture: A Producer Perspective
Ron Bonnett, President - Canadian Federation of Agriculture
 

Increasingly complex and diverse global consumer demands create a range of opportunities and challenges that producers must confront head on. How do shifting consumer demands, particularly an increasingly diverse understanding of what is healthy food, influence the on-farm experience and agriculture as a whole?  How are farmers in Canada and across the globe responding to changing industry demands while positioning their farms for success? How will farmers continue to supply the world with healthy agriculture and agri-food products using healthy practices?
 

 

 
Ron Bonnett

President of the Canadian Federation of Agriculture (CFA), the country's largest farmers' organization. CFA’s representative for Health Canada's Pest Management Regulatory Agency (PMRA) Advisory Committee and North American representative to the World Farmers’ Organization as a Director.
 

9:20 Developing an Integrated Food System: An Innovative Approach
Ron Lemaire,  President - Canadian Produce Marketing Association
David McInnes, President / Chief Executive Officer - Canadian Agri-Food Policy Institute

Consumers worldwide have increasing expectations about the food they eat, how their food is produced and supplied and whether food is good for them. This is presenting new challenges and opportunities across the food system as many consumers are linking food, health and environmental sustainability, among other matters, with implications for agri-food supply chains, governments and other food stakeholders. How is Canada’s food system responding? What new win-win approaches are needed to respond to changing consumer food requirements and enhance the economic prospects of the food sector?
 

  Ron Lemaire

In 2011, Mr Lemaire became the fourth CPMA President in the organizations 90 year history.  He is also Past Chair of the International Fruit and Vegetable Alliance. Since 1998, Mr. Lemaire has worked in collaboration with food industry and non-food industry partners. In 2012, he introduced food systems thinking to the CPMA business model which has been foundational in how the organization functions into the future. He has been a driving force for the increased consumption of fruit and vegetables, in support of a simple goal – “Increase Consumption to Improve Population Health and Industry Prosperity”.
 

 
 
David McInnes

President and Chief Executive Officer of the Canadian Agri-Food Policy Institute (CAPI), an independent, non-partisan and not-for-profit corporation mandated to be a policy catalyst and to provide a neutral place to hold dialogues and generate perspectives among leaders across the food system.

 

10:00 Global Economic Outlook: New Horizons for Agriculture & Agri-food
Vincent Cloutier, Chief Economist - Coop fédérée
 

The agri-food business environment is very promising. It offers opportunities for growth that make it the envy of other industries. However, competition is fierce and businesses that are active in this sector are destined for excellence.  While consumer expectations multiply, other economic players are irremediably pressurizing margins.  Examining global economic trends helps shed light on the need for rigorous business management – both strategic and daily management – and innovative business thinking in the context of worldwide economics.
 

 
 
Vincent Cloutier

Vincent Cloutier is the Chief Economist at La Coop fédérée, the largest agri-food enterprise in Quebec. La Coop fédérée ranks amongst the top 100 largest cooperatives and mutual societies in the world, across all sectors and represents more than 100,000 members grouped into 102 cooperatives with operations located across Quebec, New Brunswick, Ontario, Alberta, Manitoba, and Saskatchewan.
 

10:45 Health Break
 
11:15 Healthy Livestock and People: the European Approach.
Dr. Martin C. Th. Scholten, General Director of the Wageningen UR Animal Sciences Group et
Director - Marine Institute Wageningen
 

The European platform Animal Task Force identified 3 main societal challenges for sustainable and competitive livestock production in Europe taking into account both healthy livestock and people.
Securing animal health by disease prevention and control is of utmost importance. Emphasis is on a better understanding of the microbiology; in terms of biosecurity at farms with low or no anti-biotic use, as well as emerging and vector borne diseases from a Global One Health perspective. Animal Health is also a key determinant in climate-smart livestock production through resilience to climate change-induced infections (adaptation) and low ruminant methane production related to gut health (mitigation).
 

 
 
Dr. Martin C. Th.  Scholten

General Director of the Wageningen UR Animal Sciences Group and director of the Marine Institute Wageningen. He advocates the principles of “feeding the world within the capacity of planet earth by increasing animal protein production with a smaller ecological footprint” and “Livestock Farming with Care”. He is also Chairman of the Livestock Research Group of the Global Research Alliance on Agricultural Greenhouse Gases.
 

11:45 The Social Life and Psychological Health of Producers: Can Happiness Be Found on the Farm?
Diane Parent, Professor - Université Laval, Faculty of Agriculture and Food Science
 

Here and elsewhere, the relationship between producers and the rest of society has changed over the past 50 years: increased demand for healthy foods, clean agriculture, animal rights, the “no farms in my backyard” attitude, etc. In a nutshell, increased pressure on producers combined with a financial and economic imperatives have had consequences on their quality of life. And what can we say about farm transfer and succession: for those who are living through it, what impact does it have on their social life and psychological health? To be fair, everyone wants sustainable agriculture, but doesn’t sustainability rely first and foremost on the people who make it possible and who will continue to make it possible? This is an opportunity to reflect on contemporary issues that threaten the future of agriculture, of society and more importantly the quality of life of producers. We will examine the modern issues that threaten the agricultural sector, like social isolation and the acceptance or recognition of psychological distress in agriculture, to break down the bucolic imagery associated to country living and to make us realize that happiness isn’t always found on the farm.
 

  Diane Parent

Professor in the Department of Animal Sciences in the Faculty of Agriculture and Food Science at Université Laval and a founding member of the research group TRAGET Laval (transfert-gestion-établissement en agriculture). Published several journal articles and presented at various conferences on the topics such as farm transfer and the sociology of agriculture, with emphasis on social sustainability.
 

12:30 A few words from the Dean of Faculty of Agriculture and Agrifood Science of University Laval
Jean-Claude Dufour
 

WEDNESDAY, July 15 


8:00

IFMA General Meeting  

8:30

Opening Remarks
 
8:45 How Google works: Lessons and Opportunities for Agriculture
Sam Sebastian, Managing Director - Google Canada
 

Six tenets of innovation and culture have driven Google's success and keeps the focus on the future and solving big problems in the world.   Insight into the role of food and meals at the company and how it has fostered a sense of community and knowledge-sharing across functions will uncover key lessons and opportunities for agriculture in the way Google is adopting, and adapting.
 

 
 
Sam Sebastian

Sam Sebastian is the Managing Director of Google Canada. He previously worked  as the Director of Local Markets and Government Relations at Google in Chicago for eight years.  Before working for Google, Sam Sebastian worked for Classified Ventures, LLC, a joint venture among major American newspaper publishers where he was the First Vice President of Sales and Marketing at HomeGain.  Today, he is a member of the board for the Business Marketing Association, the American Business Media Association and the Make-A-Wish Foundation. He graduated in accounting at Ohio State University et holds an MBA from Northwestern's Kellogg Graduate School of Management.
 

9:15 Corporate’s Commitment from Farm to Fork
Jean-Bernard Bonduelle, Director - Bonduelle SA
 

Is there a sense of responsibility from a large business such as Bonduelle towards the health of consumers? How do agreements with producers help their business sustainability? Does the Bonduelle Foundation feel alone in its mission? Their approach and values in their relationships with producers, their role with consumers as well as the role of the Foundation will shine light on the path from farm to fork. 
 

 
 
Jean-Bernard Bonduelle

Director of Bonduelle SA, a French company producing processed vegetables, and the number one market share holder in Europe for tinned vegetables and number 2 in frozen vegetables.

9:45 Canadian Agriculture: An Economic Force – Cooperatives: An Innovative Business Model
Stéphane Achard, Senior Vice-President / General Manager - Business and Institutional Services, Card and Payment Services, Desjardins
 

Agriculture is now part of a worldwide value chain and sustainable prosperity for the agricultural sector is under strain.  As a director of the largest financial cooperative in Canada, Mr. Achard will delve into the new challenges faced by the agricultural industry and present solutions to face these challenges. The subject matter will includes new innovations and information on the contribution of the cooperative model on a world scale.  
 

 
 
Stéphane Achard

Stéphane Achard is the Senior Vice-President and General Manager, Business and Institutional Services, and Card and Payment Services at Desjardins. He is responsible for all business services, in particular capital markets, financing activities, venture capital, international business, and safekeeping of securities. As the head of the business sector, M. Achard provides strategic direction a leads the general service offering to over 400,000 member and client businesses of all sizes.  In addition, M. Achard supervises the Card and Payment Services, which employs 1,600 people and serves millions of clients and businesses across Canada.

 

10:15 Rethinking African Agriculture: Opportunities and Challenges in a Globalizing World
Willis Oluoch-Kosura, Professor - University of Nairobi
 

Increasing Agricultural Productivity and competitiveness holds the key to achieving sustainable growth and development in Africa. The continent is characterized by diversity in farming systems, in agro ecology, in culture and in consumption patterns. Challenges abound and strategies to exploit opportunities presented by globalization are often unclear or non-existent. 
Rethinking African Agriculture should enable the transformation of the economies to develop innovative ways to boost productivity in a sustainable way, leading to the creation of rural opportunities for more inclusive growth, especially for women and youth, given the aging farm population.  It should also lead to the improvement of access to productive resources in order to reduce yield gaps, the promotion of collective action and public-private partnership arrangements, the minimization of food waste, as well as re-thinking the entire value chain to capture the bigger picture in Agricultural transformation.
 

 
 
Willis Oluoch-Kosura

Professor of Agricultural Economics at the University of Nairobi and Program Director of the Collaborative M.Sc in Agricultural and Applied Economics in Eastern, Central and Southern Africa. He is credited with over 60 publications and is also the founding President of the African Association of Agricultural Economists (AAAE).
 

11:00
 
Health Break
 
 
11:30 A Retailer’s Responsibility in Delivering a Healthy Product
Louise Wendling, Co-founder of Club Price
 

Retailers face many challenges in meeting the changing demands and requests of consumers, including prepared fresh foods, functional foods, and knowing where their food comes from, how it was produced, by whom, and its journey from the field to the grocery store. What are consumers looking for and what are the implications for the retail food chain? How does consumer demand and retailer response link to the sustainability of farm enterprise and agribusiness development?
 

  Louise Wendling

Co-founder of Price Club and Past national CEO of Costco, an American membership-only warehouse club. As of 2014, it is the second largest retailer in the United States and the third largest in the world and the largest membership warehouse club chain in the United States.

 

12:00 Nutritious Crops to Support Health and Wellness for Emerging and Developing Countries
Pierre Broun, Director R&D - Nestle
 

Sustainable nutrition and the improvement of the safety and nutritional value of raw plant materials to deliver more nutritious food products has the potential to benefit the entire world and change the face of agriculture and the consumption of agricultural products. Focusing on both developing and emerging countries, the critical factor is reinforcing research in plant breeding and agronomy to improve raw materials from a food safety and nutritional perspective, helping to improve the food offering and health benefits within a balanced diet.
 

  Pierre Broun

Director of R&D at Nestle and responsible for the R&D Centre, its experimental network, and for supporting and helping to steer major agricultural sustainability programs (Nescafé Plan and Nestlé Cocoa Plan). Nestle is a Swiss multinational food and beverage company. It is the largest food company in the world measured by revenues.

 

FRIDAY, July 17

 

8:30 Opening Remarks
 
8:35 Reconciling Agriculture and Health - An international Producer Perspective
Conference with 5 international producer panelists
Moderator: Fred Hepler, Président - American Society of Farm Managers and Rural Appraisers

Healthy agriculture isn't only about consumer health and environmental sustinability.  How are some of the leading producers from around the world remaining competitive and resilient while maintaining healthy business practices, healthy relationships, a healthy mind and a healthy bottom line. 
   
  Fred Hepler

Fred Hepler is the President of The American Society of Farm Managers and Rural Appraisers and has over 36 years of experience in farmland investments and/or crop production throughout the US.  Fred has expertise in farm operations, land development, agricultural business strategic planning and the development of integrated agricultural companies. Fred holds a Bachelor of Science in Agricultural Business from Iowa State University and an MBA from Eastern Illinois University.
 


 
10:30 Health Break
 
11:00 Agriculture’s Lean-Tech Revolution
Steve Dauphin, Founder - Food Security Group
 

There is no more powerful and self-sustaining economic force than a well-run, high-growth, for-profit business providing products that are essential and good for people and the planet.  Building this type of businesses, however, is extremely difficult and requires extraordinary entrepreneurial teams supported by disciplined investment capital.  Today, teams such as these, led by Millennials, focused 100% on agriculture and benefitting from three powerful global trends; are rapidly increasing in number and impact, raising the hope that global food security may finally be attainable.
 

  Steve Dauphin

Steve Dauphin has been active in the private markets since 1994, working with funds totaling in excess of $200M. In recent years, his practice has focused on waste biomass energy solutions and more sustainable alternatives to traditional fertilizers. Mr. Dauphin presentation on a market-based technology commercialization strategy has led to the foundation of the Food Security Group. Mr. Dauphin currently is a board member on two leading North American bio-mass energy companies.
 

11:30 Focusing on a Healthy World to Ensure our Prosperity
Claude Lafleur, General Director - IFFCO Canada
 

For centuries, the great roads linking our world have mainly been used to carry agricultural products: the tea road on the Tibetan high plateau, the spice route, the roads for wheat, sugar and many other food products.  Here at the beginning of the 21st century, food is at the heart of the geopolitical map. Is it necessary to remind ourselves of the main challenge facing our planet? Feeding 9 billion people, 3 times per day, 365 days per year, for 75 years! This is a gigantic challenge that will test the political and economic capacity of our societies. It is a challenge that will require the adoption of bold new technology to (paradoxically) increase productivity while protecting our natural resources. It is a challenge that will require us to multiply algorithms using metadata to produce in a better way and more importantly to reduce our scandalous level of food waste.  Finally, it is a challenge that will require a sacred alliance between producers and consumers, to ensure that both live better and live well.
 

  Claude Lafleur

Claude Lafleur is the Director General of IFFCO Canada, a company resulting from a recent partnership between Indian Farmers Fertiliser Cooperative Limited (IFFCO) and La Coop fédérée. He is also a member of the Canadian Agri-Food Policy Institute (CAPI). He was at the head of La Coop fédérée from 2005 to 2014, a Canadian company with close to 6 billion dollars in annual revenue. Claude was also the Executive Director of the Union des producteurs agricoles du Québec from 1992 to 1998.


12:15     Invitation to IFMA21 Congress in Edinburgh, Scotland (UK)
             
12:35     Closing Ceremony
              Trevor Atkinson, President - International Farm Management Association

1:00       End of Congress
             
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